5 Steps to Writing Posts for Article Marketing

Most of you know that “article marketing” is one of the most effective ways to increase website traffic. You can find over 300,000 ezine directories on the Internet filled with free articles. These ezine directories:

• allow visitors to read articles of interest.
• let website owners use the articles free for ezine marketing on their own site.
• give writers a site where they can promote their articles and increase traffic to their website through article marketing.

Here are 5 tips to assist you in writing your posts for your article marketing:

1. When Writing Be Yourself

Your first goal in your article marketing strategy is to create articles that show your unique personal style.  Don’t try to impress your readers with your extraordinary literary skills by using $20 words when $.05 words will do. Be yourself and let your personality shine through. Your readers will appreciate your consistency and come back for more.

2. Use a Powerful Title

Your article title must peak the reader’s interest.  If the title doesn’t grab their attention your article won’t be read so your efforts will be wasted.  To be search engine optimization friendly, keep the title to 60 characters or less.  Your title should contain keywords that describe your article.

3. Keep Articles Informative

Your article must be clear and to the point. Don’t ramble on trying to fill your article with as many keywords and keyword phrases that you possibly can.  You must keep your article informative to give the reader a reason to stay and finish the article.  Your articles should be somewhere between 350 to 500 words. Articles with less than 350 words may lack enough informative substance and those over 500 words may become repetitive and boring.

4. Maintain a Clean Layout

Bear in mind that your article is online and not written for a hardcopy publication. The layout of your article should be pleasing to the eye.  You can do this by keeping your sentences and paragraphs short and leaving some empty space between each paragraph.  This will allow the reader some time to pause and think about what the meaning of your article is.

5.  Resource Box Do’s and Don’ts

If you are going to spend the time on article marketing to increase website traffic then you need to learn to utilize the resource box at the conclusion of your article. Don’t bombard them with “about you” information; instead write something interesting enough to make the reader follow the link to your website. Once there give them a reason to take action; such as subscribing to your contact list, reading your website information, or making a purchase.  And don’t forget to include your name to help in your brand recognition.

Article marketing through the use of ezine directories is one of the most valuable ways to increase website traffic on the Internet. Ezine article marketing is a free source of information for both you and your visitors, and has been proven to achieve significant results.

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Tagged with: Article Marketing • content • ezine • SEO • website traffic

Filed under: Article Marketing • Internet Marketing • SEO

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